Keratin hair straightening: myths and reality

Keratin hair straightening treatments are becoming increasingly popular, promising time saving and impressive results. Many women tired of struggling with naughty, curly, and fluffy hair have discovered keratin straightening, which has become the latest trend in hair care.

Keratin Complex Smoothing Therapy from Coppola, Global Keratin Complex Complex, Treatment of La Brasiliana, Brazilian Keratin Straightening, Brazilian Blow Out and Brazilian Hair Straightening are on the market today. These products promise reliable straightening and hair care.

Unlike many «miracles», which often fall short of expectations, keratin straightening really impresses with its results. The essence of the procedure is to use keratin, a protein that is naturally present in the hair. Keratin fills the gaps in the hair cuticle, making the hair smoother and straighter. To achieve this effect, keratin is mixed with formaldehyde and applied to the hair, then ironed.

The result of the procedure lasts two to two and a half months. The time of the procedure varies from an hour and a half or more, depending on the length and thickness of the hair. The cost also depends on these factors. After the procedure, the hair can be dyed, including highlighting and tinting gray. Some experts recommend straightening immediately after staining to fix the color.

However, keratin straightening requires adherence to certain care rules. During three or four days after the procedure, you can not wash your hair to give the compound time for full absorption. In the future, it is recommended to use a sulfate-free shampoo to avoid premature leaching of keratin.