Technology as the foundation of business success

Technology is increasingly becoming the foundation for the development of modern businesses, helping companies not only remain competitive, but also achieve significant financial success. According to the results of the latest KPMG study, 87% of companies report an increase in profits due to investments in technology. This indicates how important it is to correctly implement innovative solutions into business processes.

The KPMG Global Tech Report 2024, entitled "Beyond the Hype: Balancing Speed, Security and Efficiency", notes the positive results of implementing technology investments, even despite the rapid pace of change and constant challenges that companies face in the digital era.

One of the main findings of the study is that 87% of the companies surveyed recorded an increase in profits due to technology investments. This figure is 25% higher than in the previous year. This demonstrates that technology not only supports business, but also helps to achieve financial progress. In particular, companies that actively invest in the latest technologies significantly improve their financial results.

In addition, more than half of companies, namely 53%, use an evidence-based approach to strategically evaluate their technology portfolios, which allows them to align technologies to achieve long-term business goals. At the same time, 80% of leaders with a high level of data maturity are satisfied with the results of their technology decisions, which confirms the importance of a strategic approach to technology investments.

Despite the successes, companies still face challenges in the field of cybersecurity and privacy, which are factors that can slow down the process of digital transformation. 35% of organizations plan to focus on improving data protection in the coming year, as these issues are a priority for technology leaders. They consider data security as one of the main components of their innovation strategies.

One of the key takeaways from the report is that artificial intelligence (AI) is already being used to improve employee productivity, with 74% of respondents saying so. However, 78% of companies surveyed say they are struggling to keep up with the rapid pace of change in the technology landscape.

Finally, technology leaders highlight the importance of regular data analysis as one of the most effective ways to achieve goals. However, only 24% of companies are actively developing a data-driven culture, which is a significant barrier to the widespread adoption of technology innovations across all areas of business.